Ads revenue? Examples?

Hello All,

I'm wondering if anyone has any experience mobile games with ads and a free version?

What sort of revenue does it generate? From what I've read mobile ads are terrible with low fill rates, low PPC, and low CTR.

Anyone have any estimates?

I have 5k free downloads on IOS, and 15k on android. Android was updated to include ads 2.5 days ago, and iOS yesterday. So not all those people will be using the ad version yet. Anyway here's my stats so far today. Note the day starts at 02:00 GMT and its now 18:40 GMT.

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                iOS             Android
Revenue         $2.65           $3.49
eCPM            $0.57           $0.23
Requests        4,767           26,140
Impressions     4,663           15,385
Fill rate       97.82%          58.86%
Clicks          49              79
CTR             1.05%           0.51%

PS the low fill rate on android is due to a bug in the admob code - I've fixed it but I wont have clean stats till tomorrow now!

Hi Kam, your CTR and eCPM are much higher than ours ~ what's your game called? How did you do it?

-Angelo

Oh never mind Walkabout. Cool, I'll check it out ~ Also did you notice that you were featured on the front page briefly?

-Angelo

Yep, front page of android market you mean? Google contacted me about it :)

That list actually rotates. If you look at 'see more' i'm curently on page 2. Those apps also rotate on the front page on the phone market, I have a 1 in 3 chance of being on the front page!

Lots of sales!

Are you the blast monkeys guys? How are sales doing?

When people jailbreak their devices, they can find the html file where you added your publisher id and change that to theirs so they can get revenue from clicking on the ads.

There must be a way to incorporate that part into a lua file or add some security so they can't read the html file.

I've read that on some forum that it is very common thing to do to get a few dollars.

Yeah, that's us. We actually don't have a paid version on Android, so no sales ~ but the downloads are doing great. We just passed 500,000 on android.

What was the bug in the Android code? I'm curious, I hope I don't have the same bug. I am looking for a way to increase the eCPM for Blast Monkeys since it's so low.

@holmes I didn't think of that ~ it would be easy to do though, just pass it as part of the url.

-Angelo

Yobonja: Wow thats an amazing number of downloads! How long has it been out?

I posted the admob code in the other thread and use a Meta refresh to refresh the add every 30 seconds. I had originally used a javascript refresh with onLoad, but admob say that could prevent ads loading.

The refresh is a good idea tho, as it does two things:

1) rotates ads so the user may not be interested in the first ad, but could be in the second etc
2) Does a kind of flash when it refreshes which draws attention to the ad. This means they wont ignore it, OR will decide they dont like it and buy the full version.

holmes2870: Wow thats very interesting. I'll add a crc check on the file or something. Thanks for that. I have a lot of pirate versions on android :( The could be doing the same on that.

Yeah it's crazy, It's been out since February 8 so almost 4 months, but it really started picking up when we updated it with the new art and levels.

I'll check out the admob code~ I think I'm doing something wrong. Thanks!

-Angelo

fyi yesterdays figures. Its really picking up!

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                iOS             Android
Revenue         $11.13          $13.93
eCPM            $0.93           $0.19
Requests        12,474          98,596
Impressions     12,032          74,168
Fill rate       96.46%          75.22%
Clicks          188             374
CTR             1.56%           0.50%

Thanks for the figures kam187!

Yobonja: I have something for you RE: ads. Catch me on irc :) (freenode #Corona)

Cool ~ sometimes I'm on as Nusret_the_third.

-Angelo

You should remove ages-appropriate ads in your ads filter to impover your fill-rate (75.22%)

Thats not good for a game that could be played by kids :P

Actually I wouldn't recomend removing that unless you have an app specifically targeted at adults - even something like a finanacial app or something that you know kids would never use.

"PS the low fill rate on android is due to a bug in the admob code - I've fixed it but I wont have clean stats till tomorrow now!"

What's the bug in the admob code? My fill rate for admob is very low - somewhere around 25%. I would like to know what I need to change to fix it.

views:1873 update:2011/10/7 11:17:15
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